Suicide Squad is a Huge 3D Success
After only 3 days the Warner Bros 3D Stereoscopic Blockbuster "Suicide Squad marks also a big success for IMAX 3D theatres, setting a new record for August and surpassing Guardians of the Galaxy as the previous record holder (with $1.9 million). Overall, IMAX accounted for 15 of Suicide Squad's top 20 opening theatres. Watch the trailer here under.
Record Weekend for the 3D Version
Domestically, Suicide Squad kicked off the weekend with $2.4 million from IMAX pre-shows on Thursday, setting a new record for August and surpassing Guardians of the Galaxy as the previous record holder (with $1.9 million). Overall, IMAX accounted for 15 of Suicide Squad's top 20 opening theatres.
International IMAX weekend results for Suicide Squad were led by such notable markets as Sweden (with $96,000 per screen),Puerto Rico ($67,000 per screen), South Korea ($59,000 per screen), Dubai ($57,000), the Netherlands ($56,000 per screen) and Australia ($53,000 per screen). Major overseas markets yet to open include Denmark, Turkey, Egypt, Argentina, Germany,Austria, Italy, and in early September, Japan.
"Suicide Squad is resonating with IMAX fans worldwide in a huge way, which has pushed it to record-setting results," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We congratulate our longtime friends and partners at Warner Bros. and DC Comics, along with writer/director David Ayer, for creating a raucously entertaining movie-going experience. Fanboys are at the heart of both The IMAX Experience® and the growing DC features universe, and together we look forward to continuing the tradition of offering fans compelling characters and stunning visuals as seen in the best possible format—in IMAX."
A secret government agency recruits a group of imprisoned supervillains to execute dangerous black ops missions in exchange for clemency, which inevitably leads to chaos.
3D effects and conversion were done by Gener8 and SPI.
Source: Imax PR.