3D Ads are Coming to Movie Theaters
3D ads are still far from mainstream in movie theaters. Usually we get some 3D stereoscopic trailers and that's it... Now small agencies are diving more and more into the 3D stereoscopic ad business. As an example, we found the brand new 3DPictoris agency in Plouzané (Bretagne, France). The new company is two months old and released this week the "Albatros" 3D clip, an ice hockey ad presented along "Asterix & Obelix: On Her Majesty's Service" in French theaters.
The Ice Hockey Ad (in 2D)
3DPictoris is specialised in 3D shooting and postproduction for ads, museums, theme parks, and serious games.
3DPictoris is working on numerous projects combining scenario writing, new 3D rigs and 3D postproduction software testing, as well as new immersive technologies. Their research partners are Télécom Bretagne and 3D Fovéa.
Visit 3DPictoris for more info (in French).