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Rocket the Reindeer

Rocket the Reindeer is a short 3D movie that will be shown at a Santa's Grotto in Westfield, the UK's biggest shopping centre. During the show, an real live actor plays an elf and interacts with the on-screen movie.

rocket-reindeer

As children leave the show they get given a toy model of characters from the short. Read the DigitalArts paper here.