Watching 3D Movies Makes You More Intelligent
Neuroscientist Patrick Fagan, an Associate Lecturer at Goldsmiths, and artist Brendan Walker of Thrill Laboratory have revealed watching films in 3D sharpen the brain for a protracted period. The research, in which over 100 people were exposed to stereoscopic 3D and standard format films at Vue’s Piccadilly cinema, found participants experienced a 23 per cent increase in cognitive processing - and reaction times were improved by a whopping 11 per cent.
Hidden Brain Power
Movie goers take part in a scientific test in Vue Piccadilly (Lndon, UK) to understand the effects on the brain from watching 3D films. Vue Cinema commissioned leading scientists from the Thrill Laboratory and neuroscientist Patrick Fagan from Goldsmiths to undertake the consumer research which found watching films in 3D gives a mental boost, enhancing speed of reaction and the brain’s ability to process information.
Patrick Fagan is an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at the Institute of Management Studies. Patrick holds a BSc in Psychology from University College London, and an MSc in International Marketing from King’s College London. Visit Patrick Fagan's page at Gold .ac.uk
Accoriding to Brendan Walker, Thrill Engineer describes a person able to sensitively construct and control thrilling experience. A Thrill Engineer is different to a Disney 'Imagineer' because he concentrates on the individual; playing on the interrelationships between subjective creativity, objective engineering practice, and the sociology, psychology and physiology of being human. Brendan Walker is the world's only Thrill Engineer. Visit ThrillLaboratory for details.