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China's 3D Box Office 27.3 % Increase in 2013

China's enthusiasm for stereoscopy is clear: Revenues increased by 500% since 2010 and last year only 3D box office in China grew by an amazing 27.3 per cent.

Each year, China is adding more 3D screens (2,748 our of 5,000 new screens installed in 2013 were 3D ready), more IMAX screens and continues to loosen up its import restrictions. 

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"Global 3DTV Market 2014-2018" Report Released

The "Global 3DTV Market 2014-2018" report has been released by Research and Markets this week.

The analysts forecast the Global 3D TV market to grow at a CAGR of 19.70 percent over the period 2013-2018 in terms of units and 2.04 percent in terms of revenue. One of the key factors contributing to this market growth is the increasing popularity of 3D programming and on-demand content. The Global 3D TV market has also been witnessing the adoption of 3D TVs in advertising. However, lack of global standards for 3D technology could pose a challenge to the growth of this market.

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China and 3D

Cinema and more specifically 3D stereoscopic cinema growth is exponential in continental China. 

China is today home to around 16,000 cinema screens. 80 percent of them support 3D technology. This comes as the country has become the second-largest film market after Hollywood, and bigger than Bollywood.

Xie Fei, director and professor at the Beijing Film Academy said "The current priority should be to focus on shooting good movies for our own domestic audiences. China's box office will hit $3 billion this year (45% expected from 3D screenings). It is expected to exceed the North American market within five years."

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Why Govindini Murty Loves 3D Movies

In a Huffington Post paper published this week, Govindini Murty says "This may be a controversial thing to say, but I'm an unapologetic fan of 3D movies. I see 3D not as a fad, but as the wave of the future."

She doesn't agree with the attacks on stereoscopic 3D in recent years and praises movies such as Avatar, Prometheus, and Hugo that demonstrated digital 3D technology offers the possibility to stay as inventive as in "Creatures from the Black Lagoon" but with a far better image quality.

She positively loves the immersive experience of 3D and compares the ongoing complaints with with those received by talkies and color in the 1920s and '30s.

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Mysterious 3D Company Moving to Florida

According to the OrlandoSentinel, the building here under -located in the Osceola Heritage Park complex, 10 miles southwest from Orlando, FL, USA- has been rented for five years at a 1$/year rate to "a multi-industrial R&D and light manufacturing company expanding its 3D imaging technology with applications in the medical, simulation and entertainment fields."

As Assistant County Manager Beth Knight said the company has a "patented optical technology that allows for high-resolution 3-D from a single aperture", this leave us wondering if the mysterious 3D company is Lytro, Samsung, Panasonic, Sony or another business...

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