RealD Invades China (Again)
RealD Inc. and Zhejiang Xingguang Cinema Circuit announced on May 9, 2013 an agreement to equip 50 auditoriums across the ZXC Circuit in China with RealD 3D technology. Installations have already begun. RealD bean counters were already happy last month (read this) and we are sure the trend is not changing (RLD is at 14.87 $ today in New-York)...
Happy Chinese Exhibitors
“China continues to be a key growth opportunity for RealD and these installations of RealD 3D across the Zhejiang Xingguang Cinema Circuit will further broaden the availability of RealD’s premium and immersive theatre experience,” said Edman Chan, General Manager of Asia for Cinema at RealD.
Zhejiang Xingguang Cinema Circuit
Based in east China, the Yangtze River Delta economic circle, the Zhejiang Xingguang Cinema Circuit has developed into southern and central China.
Zhejiang Xingguang Cinema circuit currently owns 32 cinemas comprising 203 screens, which are located across 6 provinces in east China, including high-grossing regions such as Zhejiang, Jiangsu and Guangdong.
By 2015, the company aims to expand into China’s first tier cities and plans to increase its branch cinemas to a total of 50 cinemas and 500 screens.
RealD in China
RealD 3D is currently available on approximately 1,100 cinema screens in China with future commitments for approximately 1,100 additional installations for a total of approximately 2,200 screens.
RealD is the world’s most widely used 3D cinema technology with approximately 22,200 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 68 countries around the world (as of December 31, 2012).
Source : RealD Press Release.