Vue Entertainment International is Converting 400 Sony 4K Screens to 3D in Europe
Vue Entertainment International is converting up to 400 of its Sony 4K projection systems at screens in the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D. The phased conversion process is scheduled to start now and will extend over a three to four year time period, covering a total of 394 screens across the group’s Vue and CinemaxX branded European estate.
The End of Flicker
Unlike ‘triple-flash’ systems that rapidly present different images to each eye in turn, the Sony Digital Cinema stereoscopic 3D dual lens solution provides smooth, immersive flicker-free 3D images without distracting flashing effects. Whether audiences are watching in 3D or 2D, Sony’s unique 4K projection technology assures an unparalleled viewing experience, with market-leading contrast levels plus exceptional colour and clarity.
About Vue Entertainment International
Vue’s choice of Sony 4K Digital Cinema to give its audiences the best possible movie-going experience dates back to November 2010, when the operator installed its first Sony projector in Fulham Broadway cinema. Today, Vue Entertainment International offers millions of customers annually a state-of-the-art viewing experience that only Sony 4K delivers. Alongside conventional theatrical releases, Vue also offers its customers a fast-growing range of live and pre-recorded alternative content, from sporting events to music concerts, opera and ballet. In July, two matches from this summer’s 2014 FIFA World Cup were streamed live via satellite in a World Exclusive from Brazil in Ultra High Definition Sony 4K to football fans at Vue’s flagship multiplex at Westfield, London.
Source: Sony P.R.