XDC, FTT and Bewegte Bilder announce the merging and rebranding of their group to dcinex.
XDC, FTT and Bewegte Bilder are leading service providers of Digital Cinema services in Europe. The decision to merge and develop the new common brand – dcinex™ - is intended to leverage the enormous potential and knowledge base of the entities while reinforcing the synergies amongst all three parties.
A word from Serge Plasch, XDC CEO
“With dcinex™, our goal is to strengthen our position of an end-to-end cinema sales and service organization and to create a leading brand with full geographic coverage across all European countries,” stated Serge Plasch, CEO of XDC. “The time has come to join forces and fully utilize our wide range of know-how and experience” he added.
dcinex™ will operate under two main business lines: Exhibitor Services and Content Services. The company will continue to serve all players in the cinema industry in a streamlined and focused way. On the Exhibitor side, dcinex™ will focus on full service provision including 2D and 3D stereoscopic cinema equipment supply and installation, VPF financing, NOC Support and maintenance services. On the Content side dcinex™ will focus on offering the full range of post-production and mastering services for distributors and 2D and 3D content owners, as well as Pan-European physical and electronic delivery and digital rights management.
A word from Bewegte Bilder CEO Carsten Schuffert
“This versatility accounts for the company’s past and current success and is the key to continued development of dcinex™ in the future” commented Carsten Schuffert, XDC’s Vice President of Content & Delivery Services, and CEO of Bewegte Bilder. He continued: "dcinex™ combines lab and distribution services in different countries and enables us to have both, a national and a Pan-European scope".
A word from Till Cussmann, FTT Marketing Director
The group employs approximately 200 professionals in 14 countries throughout Europe. “Until now, the awareness of all three brands functioning under one umbrella has been limited” commented Till Cussmann, FTT Sales & Marketing Director. “Our individual brands are all very strong in their respective markets. With dcinex™ we will become one single entity while optimizing our different strengths and local footprints. The new brand will continue to operate locally with a high degree of independence while developing the full potential of a Pan-European network” he added.
The new web site dcinex is accessible from today, May 16, 2012. The company is currently developing its new corporate identity which will be officially launched at CineEurope in Barcelona in June (but the logo is already visible).
dcinex will be based at the actual XDC location: Le Pôle Image de Liège, Rue de Mulhouse, 36, Liège, Belgium.