Legoland Discovery Centre Canada will include 4D Cinema
Canada’s first Legoland Discovery Centre will open in spring 2013 at the Vaughan Mills shopping centre, 30 km north of Toronto, Canada. Leisure giant Merlin Entertainments announced Thursday the $12-million centre will be its first foray into Canada. Construction on the 34,000-square-foot site will begin this summer and will open for the 2013 holiday season. As all seven exisiting Legoland Discovery Centres, the new indoor leisure park will include an amazing 4D cinema featuring short movies (i.e. "Bob the Builder").
What is 4D?
4D is a stereoscopic 3D cinema with an added fun layer where the action comes to life as flurries of wind, rain, lightning and even snow burst into the auditorium!
Why at Vaughan Mills?
The Lego models for Vaughan Mills will be made in Merlin studios around the world and shipped to the mall north of Toronto during construction. The centre is aimed at families with children aged 3 to 10. (Adults should be accompanied by kids to get in.) The addition is important to Vaughan Mills because it will “add to our entertainment offering, broaden our tourism draw and ultimately enhance the family experience,” said mall marketing director Jamie MacLean. Similar centres have been successful in Europe and the U.S., said Glenn Earlam, managing director of Merlin’s midway attractions operating group. “I know people will love it here in Canada.”
Vaughan Mills was an ideal location for the British-based company’s first attraction in Canada because the mall is popular with visitors and close to downtown Toronto, 32 kilometres away. Also, many families with young children live in the area.
"It will be a great addition to the province’s attractions", said Tourism Minister Michael Chan. “This is a great entertainment venue that will generate jobs and growth.”