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View-Master 2.0 Offers Virtual Reality Features

For over 75 years, generations of kids have been introduced to the wonder of stereoscopic 3D by View-Master. Today Mattel is reimagining an entirely new way to explore and discover the world around you.

Mattel's new View-Master offers an easy-to-use and affordable platform that will enable users to take engaging field trips where they can explore famous places, landmarks, nature, planets and more in 360 degree ‘photospheres'. By pairing the View-Master's ‘experience reel' and app with an Android smartphone, kids will immediately experience an imaginative and interactive learning environment.

Viewmaster 21st Century 320px

The new "View-Master 2.0" version will launch on Android devices first, but the companies plan to make it available on other platforms later.


Video from the Engadget Youtube channel.

About Mattel

The Mattel family of companies  is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends and Fisher-Price brands, including Little People and Power Wheels, MEGA Brands, including MEGA BLOKS and RoseArt, as well as a wide array of entertainment-inspired toy lines. Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations.  Visit, or check Mattel on Facebook or Twitter.

For more information on the View-Master product, and for licensing and developer opportunities on the View-Master platform please visit

Source : Mattel.