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A third 3D OB truck for Telegenic

Sony will deliver a further 3D OB truck later this year to Telegenic (UK). The 3D Outside Broadcast Truck has been designed by Sony’s Professional Services team with the Telegenic Engineers. As well as being used to deliver some of 2011’s sporting events in live 3D, the new truck will fulfil increased demand for alternative 3D content from high-end arts and live theatrical events.

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With Sky’s 3D channel recently hitting the 70,000 subscriber landmark, consumer demand for 3D is accelerating at a phenomenal pace and we’ve seen a huge uplift in interest for alternative 3D content, such as ballet and concerts.

Read the paper here in TVBEurope. Sony UK is here on the web and Telegenic is here.