Hologram Business Takes Off
Holorad's "Glasses-Free Color Animated 3D Hologram" technology allows the observer to reach in and interact with 3D holographic images. The difference between This hologram iteration and the previous ones is that now, we are speaking 'products', 'business models' instead of 'prototypes' and 'demonstrators' ! Holorad is a Salt Lake City, UT, USA company with a patent-pending technology opening doors to entertainment, retail, and dynamic signage businesses.
Animated Color HologramsHolorad's true 3D holograms are interactive sculptures of light, creating compelling and memorable 3D experiences. These are real holograms, not just 3D stereoscopic images: you don't need any special glasses and you don't have to stay in the sweet spot. You can look left/right and up/down around the image, and it remains stable, undistorted, and with the correct colors from varying distances and viewpoints, even if you turn your head sideways. Still versions look like three-dimensional posters, while animated versions play short clips or loops.
This video was shot last year. You will have to forgive the strange lighting of the scene, but holograms are not yet visible in bright sunlight...
Projection of Replaceable Content
Holograms are stored on film and holographic ad films are easily changed to promote a new product or service, and for daily or seasonal messages. Hologram on film are available with full color, high resolution, static and animated images that project out into true three dimensional space. Images are not just a projection of a flat image or a stereoscopic pair: they are truly volumetric, meaning they have depth which invites the consumer to reach right into them and experience images of light that are really there.Holorad’s images are projected from displays in a variety of sizes and configurations. Cost effective modular components allow for easy integration into existing displays and use in environments such as kiosks, translites, vending machines, and trade show exhibits.
Holorad got an Award
The company wass proud to receive a 2012 Utah Innovation Award in January 2012 recognizing its groundbreaking technology. The Utah Innovation Awards program is designed to recognize innovations and the Utah companies that created them. The program is sponsored by Stage 12, Utah Business Magazine, Webb Audio Visual Communication and KUER 90.1.