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VR startup CryWorks is changing its name to Holor Media (Los Angeles, San Francisco and Austin, USA).  The multi-disciplined 360/VR media company, now comprised of Holor Studios, Holor Labs and (coming soon), will focus on producing and distributing next generation content while continuing to invent tools enabling the VR/Media creators of the future. Watch their "Cannabis Prop 64" 360° video here under.

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"Cannabis Prop 64" 360° video

Holor Media is bringing fans, creators and brands together in a way that’s never been done before,” said Euan Macdonald, co-founder of Holor Media. “As our technology evolves into next year, we will offer the first fully integrated platform for the creation and distribution of VR content from the hardware to create great experiences, to the platform to share it.

In addition, Holor Studios is redefining storytelling through a unique creative perspective and shaping the way individuals interact and share 360/VR experiences. Previews of Holor Studios’ created content can be seen on HolorNow at, allowing people a glimpse of next generation VR video.  In addition to creating content for some of today’s top global brands, the studio was recently behind the scenes, with unprecedented access, on the set of Transformers 5 with director Michael Bay.

In the coming months, Holor Labs will bring to market new state-of-the-art technology for both professional and amateur creators that will make 360/VR much easier to create, share and view. 

There is a significant gap between the promise of 360/VR content creation, mass adoption and the technology that currently exists in the marketplace and in the labs,” said Hans Uhlig co-founder of Holor Media. “Holor Labs is at the forefront of closing this gap and enabling the news and entertainment platform of the future.

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