Baidu Goes AR
Chinese search engine Baidu is entering the AR world of augmented reality with an AR lab to research and build experiences integrating the digital experience with the world around us. The institution is the 4th lab to be established under the Baidu Research division, joining the company’s Big Data Lab, Silicon Valley Lab and the Institute of Deep Learning, which the AR Lab is spinning out from.
Baidu is already using AR
Baidu is already shipping Augmented Reality (AR) experiences inside Mobile Baidu, Baidu Maps and its local services app, Baidu Nuomi. The AR features are growing increasingly visible to the more than 1 billion monthly users of these supported apps. In the Mobile Baidu app, for instance, when a user enters a search query, AR effects related to the keywords will appear onscreen.
his demonstration of Baidu's DuSee technology shows an augmented reality effect on an Ultra Doux advertising postcard. Demonstrated on Aug. 3 at the 2016 Baidu Smart Marketing Solutions Conference in Beijing.
The New Lab
“AR allows us to synthesize the virtual world with the real world, and will transform how all of us perceive our surroundings.” said Zhongqin Wu, who is heading up the new lab. “We’ve already seen rapid growth in AR marketing, and expect other industries to follow.”