3D Improvements in Cognitive Processing
According to a new study, 3D can sharpen a child’s brain for a protracted period after the movie has been viewed and have a short-term “brain training” effect. The study follows-on from research in 2015 which looked into the impact of the different film formats on adults.
Improvement in ‘cognitive processing’ is almost three times greater as a result of watching stereoscopic 3D rather than a 2D film.
The experiment, involving 63 children aged between seven and fourteen, comprised of a pre- and post-test design, with the participants completing a series of cognitive, social, emotional and physiological tests before and after watching a 20-minute clip from Disney’s live action version of The Jungle Book in either RealD 3D or 2D. Participants were recruited through Into Film, an educational UK-wide programme which includes a network of extra-curricular film clubs.
Commissioned in part by Vue Entertainment (London, UK) and conducted by behavioural scientist Patrick Fagan (Associate Lecturer at Goldsmiths University of London, UK), the experiment revealed an improvement in ‘cognitive processing’, with the young participants demonstratingfaster reaction times post 3D-clip compared to 2D. Children were found to be quicker to react in a computer-based task, showing an average decrease in response time of 43 milliseconds post-3D, almost three times greater than that of a standard format film – a decrease of 16.1 milliseconds.
From this, Fagan believes that watching films in 3D before undertaking tasks that require speed of reaction – such as those who want to improve their ability in sports or even doctors about to undertake surgery – will likely result in enhanced performance.
“The more realistic, immersive world of 3D ostensibly captures the attention of our limited brains because the experiences ‘feel’ more ‘real’. As a result, it’s also more exciting than 2D – it’s comparable to 79% of a rollercoaster ride.”
Read the full press release here.