3D Pursuit Brings 3D to Ouganda Schools
In his small studio at Kisementi-Kamwokya, Wills Isingoma (formerly at Uganda Tv and Film Production) introduced the 3D idea to Coca-Cola as a way of marketing their products in Uganda.He went to Los Angeles, USA and pitched the 3D Pursuit idea to his longtime friend Ian Parker, who had enough financial muscle to kickstart it. Both Isingoma and Parker are now shareholders in the company, with their offices now located in Kamapala-Ntinda, Uganda, near the north shore of Lake Victoria. 3D Pursuit offers 3D stereoscopic edutainment content to schools, universities, youth and specific community outings.
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Uganda is among the leading countries with the youngest populations. Approximately, 78 per cent of Ugandans are below the age of 30, and 52 per cent are below the age of 15. The majority of this young population is either children or adolescents in schools whom companies would want to reach. 3D Pursuit also brings an interesting mix of educational messages on issues such as career guidance, motivation, health, substance abuse and child safety.