Beauty and the Beers - How to Promote Beer in 3D 360° VR
Deschutes Brewery (Bend, OR, USA) advertise its brands through stereoscopic virtual reality/360° videos. Two of them, for Black Butte Porter and Mirror Pond Pale Ale are now on their YouTube channel - with more to come. Watch them in 3D here under!
Watch in Full Screen with 3D Glasses (or Oculus)
"Most folks outside of our home state don't realize several of our beers, like Black Butte Porter, are named after Central Oregon landmarks. So, to help everyone understand why we named our flagship porter after this unique volcanic butte, we thought we'd take you there using the latest VR technology" (Deschutes Brewery).
Matching Beer and VR
“We love how interactive VR is versus traditional video. You don’t just sit there and watch it, but you move around or swipe with your finder to explore and discover what all there is to see. We live in a pretty spectacular place so it’s fun to transport the viewers to our ‘backyard’ “ and explain why we named our two flagship beers after these landmarks.” - Read the full paper in Mediapost.com.
Visit Deschutes Brewery for more info about the beers - or the VR videos.