The 3D Toothpaste Will Never Go Back in the Tube
This sentence is from James Cameron, a guy who knows his 3D when he sees it...James Cameron propelled 3D entertainment into the mainstream by achieving extraordinary success on the big screen with Avatar, and soon again with Titanic 3D. Now he has his eye on a new frontier: 3D home entertainment.
Three-dimensional movies are on the exact trajectory that Cameron expected, as more 3D movie screens and more 3D movies are being released than ever before. In fact, of the 10 movies that have ever crossed the $1 billion mark at the worldwide box office, six are 3D films, and one is getting a 3D makeover. Cameron holds the No. 1 and 2 slots with Avatar ($2.8 billion) and Titanic ($1.8 billion), the latter of which will be released in 3D on April 6.
Cameron is working on two Avatar sequels, which will hit theaters in December 2014 and December 2015, respectively. He’s also been busy working with longtime partner Vince Pace to help other filmmakers push 3D technology with their films. Cameron partnered with Pace in 2011 to form the CAMERON | PACE Group (CPG), the industry leader in 3D technologies and production services.
3D Home Entertainment
While much of the focus around 3D has been on the silver screen, both Cameron and Pace believe the future of stereoscopic 3D is in the home. According to Research and Markets, the global 3D TV market size is expected to exceed $100 billion by the end of 2014. “What excites me is we’re taking the bookends of what we understand 3D to be contained to -- a sci-fi film or a horror film -- and removing them,” says Cameron. “When done correctly, it brings out more emotion, more character and more athleticism than any other medium out there.”
Another key area of 3D growth is the PC. A growing number of laptops and desktops support 3D movie playback and video gaming. “We’re talking about a complete revolution of the way we interact with screens,” says Cameron.
You may read what the big J.C. himself thinks about the 3D future in the excellent paper by John Gaudiosi for Digital Innovation Gazette.