3D Movies as Exciting as Ever
American moviegoers continue to find 3D movies exciting, according to a study released by the International 3D Society. In a poll conducted by the organization, 52% of those surveyed had seen at least one 3D movie in the last three years. This comes on the heels of RealD announcing that 20,000 theatres and 725 million people have watched a 3D movie.
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When asked to describe their experience, 71% said that their 3D stereoscopic experience surpassed watching conventional 2D movies, 31% reporting that their 3D experience was “incredible.” “Moviegoers continue to enjoy quality 3D movies,” said Society President Jim Chabin. “Consumers are savvy in selecting what movies to watch in stereoscopic 3D, but according to our results, they feel it is clearly a more fun, more exciting, and a more valuable experience.”
The International 3D Society was founded to advance the art and technologies of stereoscopic 3D content and its professional innovators through education, hands on demonstration and recognition. The new I3D Europe committee was recently announced.