LG Focus on UK 3DTV Early Adopters
LG (Korea) is switching the focus of its home entertainment division away from families towards an early adopter audience to reflect a change in the design of its stereoscopic 3D TV sets.
Marketing activity will be led by a stereoscopic 3D cinema campaign launching in May 2012, which will target ‘uncompromising seeker’ who place more emphasis on special features and design than on price. The electronics manufacturer will this year spend £10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities.
George Mead, head of consumer marketing for home entertainment at LG, said the brand spent ‘95% of time talking about 3D’ last year. He said the company will shift its focus to a design emphasis because ‘there’s lots of consumer confusion in terms of what Smart TV and 3D give to consumers’.
LG 3D TV Ad
In the one minute ad below, LG presents its amazing ultra-thin-frame CINEMA 3DTV sets (42" to 55").
1 Million 3DTV sold in UK
More than 1m 3D TVs have been sold to date in Britain since their launch in April 2010. This rate is far higher than that recorded for the take-up of widescreen TVs and flatscreen TVs after they were launched.
A New Ad Campaign
LG will launch a new advertisement campaign in the UK with a focus on the Olympics and the coming big blockbusters like 'Prometheus' and 'Spider-Man'.