3D VOD package Launched by 3D Content Hub
3D Content Hub (Melbourne, Australia) introduces an offering of more than 30 stereoscopic films to its partners and new platforms in an effort to overcome the gridlock in the industry. The content package consists entirely of native stereoscopic 3D productions and includes award-winning short films as well as TV-length documentaries.
The move is intended to be a major statement to sceptics who maintain the myth of a 3D-content shortage.
Introduced at MIPTV in Cannes, France
3D Content Hub attended MIPTV in Cannes. CEO Torsten Hoffmann had always been vocal about large 3D libraries that are available from independent filmmakers, a fact that is oftentimes overlooked. The company represents more than 40 such producers and a portfolio of around 200 hours.
“In our Basic 3D VOD Package we are offering 34 films totalling about 7 hours from 10 countries. 3 of the films have previously won 1st prize awards at 3D Film Festivals and competitions”, says Hoffmann who has been in the 3D distribution business for more than 3 years.
Among the award-winning films are the four times awarded ‘Deus Ex Homine’, the most watched 3D short films of the past years, ‘Easter Island Timescapes’, and ‘Alligator Kingdom’.
The VOD Package
This VOD package is offered to all platforms, including IPTV, cable and Over-The-Top in an effort to kick-start the 3D VOD industry, globally. “In the past, producers and distributors have held back their rights until a 3D VOD market comes into existence in order to pay them reasonable license fees. At the same time 3D offerings have suffered from an inadequate content line-up both in terms of quantity as well as quality. Hence, consumers have rightly complained about the lack of 3D films,” says Hoffmann.
3D Content Hub has already negotiated terms with seven clients and expects that the license revenues for filmmakers will grow over time and by spreading this offering to as many services and countries as possible.
About 3D Content Hub
3D Content Hub is a world-leading content distributor specialized in stereoscopic 3D titles; helping producers monetize their 3D films globally and for licensees, it is the best one-stop destination to source high-quality 3D content.
3D Content Hub now represents 40 producers, totalling around 200 hours, and has signed licensing deals with broadcasters, VOD operators, BluRay labels, CE manufacturers and other customers in 40 territories and counting. The company is based in Melbourne, Australia.