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MediaTek Launches “Cool 3D”

 MediaTek Inc. announced this month the availability of “Cool 3D”, the world's most complete 3D suite of solutions, for its smartphone platforms.

The “Cool 3D” suite for MediaTek smartphone platforms includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface that is designed to provide consumers with a stunning 3D experience. Two distinguishing features are “3D Cool Shot” and “3D Cool Show”, Both features are aimed at creating an optimal stereo 3D display with a custom-tailored 3D interface. 

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3D Cool Shot

 MediaTek’s “3D Cool Shot” solution supports a cost-effective 5 MP, dual-lens camera, which achieves 1080P, 24 FPS 3D images, giving users a high-definition visual experience.

3D Cool Show

The “3D Cool Show” technology substantially improves the stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D and 3D modes. 

Mobile 3D Market

The global market for 3D enabled smartphones is projected to register 994 million units in annual shipments by the year 2018, but demand will be driven by the increased availability of 3D content, such as games, videos and full length movies. 

Source: MediaTek