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"Exploring 3D" available this week

Adrian Pennington and Carolyn Giardina are releasing their "Exploring 3D, the new grammar of stereoscopic filmmaking" book this September 15, 2012, a few days after they participated to the IBC conference in Amsterdam.

Adrian Pennington is the manager of the IBC Daily and the producer of the 3D Masters Conference since 2010; Carolyn Giardina serves on the Hollywood Post Alliance Board of Directors, and chairs its annual HPA Awards. Read more details about this 224 pages full color book here under. The foreword is by Jeffrey Katzenberg.


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"Exploring 3D"

The vanguard of the 3D film and TV industry explains why 3D stereo techniques should become a staple visual storytelling tool, on par with lighting, set design, or sound. Words of wisdom from Jeffrey Katzenberg, Martin Scorsese, Dean DeBlois, Baz Luhrmann, Jon Landau, Barrie M. Osborne, Wim Wenders, and more, provide you with unparalleled insight into the leading minds in 3D.

Not only is effective use of 3D in movies thoroughly covered, but also included is a chapter on live events, with insight from the people bringing us the FIFA World Cup in 3D, and those pushing the boundaries of 3D TV documentaries Including full-color imagery from many of your favorite 3D films released thus far, Exploring 3D provides a window into how those dazzling movies were created, and insight into what the future may hold.

The authors

Adrian Pennington is a journalist and editor specializing in the production, business, and technology of film and TV. He is managing editor of The IBC Daily, producer of the 3D Masters Conference and a regular contributor to Broadcast and TVB Europe. His articles have been published in The Financial Times, The Guardian, Premiere, British Cinematographer and Screen International.

Carolyn Giardina has over 15 years experience covering media, entertainment and technology. She serves as contributing editor, Tech, at The Hollywood Reporter, and her work has also appeared in publications including TVB Europe, SHOOT and the SMPTE Motion Imaging Journal. In 2011, she received the International Cinematographers Guild's Technicolor William A. Fraker Award for journalistic contributions to cinematography. She also was a contributing writer to the second edition of The Guide to Digital Television.

"Exploring 3D" is Available Now

Exploring 3D is a paperback English book (224 pages) with full color imagery published by Focal Press.

An excerpt from the book is available online here.

The book is available for purchase in many online shops, including at StereoscopyShop for 19.57$. (Availability date: September 15, 2012)